The makers of Viagra are set to launch a new 'discrete' form of the drug that will change the iconic - and quickly recognisable - little blue pill.

The unique diamond-shaped tablets could soon be changed by a pink, rectangle-shaped 'wafer' that dissolves on the tongue, implying it does not need to be taken with water.

About half of guys over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first came to the marketplace in the 1990s after being created by the American pharmaceutical business Pfizer.
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It was very first developed in the 1980s as a heart problem medication, however trial participants noticed it had an uncommon side impact - frequent erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has gotten a trademark in the UK for the brand-new kind of the drug, Viagra ODF.

Viatris has already introduced the Viagra ODF in Canada and marketed it as being 'thin and discreet' which may be more suitable for numerous clients.
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The unique tablets - which can cause embarrassment for some patients - has actually been reinvented and a new dissolvable type may be offered to Brits in the next five years. Stock image

'Tablets are not constantly bearable to clients and also in some cases the size of tablets might put patients off having them,' Thorrun Govind, pharmacist and health professional, told The Telegraph.

She added: 'Some men may still be discovering the concept of having Viagr awkward, but I would hope that guys's health and discussions about sexual health have actually moved on given that Viagra was very first created.'
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Ms Govind thinks this brand-new style is a 'positive advance'.
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The brand-new dissolvable medication is believed to likely come to the UK imminently.
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Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, told the newspaper that the trademark application is a 'good indicator' it will be available within the next five years.
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She explained trade mark registrations can be cancelled if they are not utilized for a constant duration of 5 years or more after registration. As an outcome, it appears Viatris means to launch the item within the next few years.
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However, approving a hallmark would not guarantee the ODF could be offered and it would have to be authorized by the Medicines & Healthcare products Regulatory Agency initially.

It's anticipated to cost the like the tablet version and to be readily available in the same doses.
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A total of 4.57 million prescriptions for sildenafil, more commonly known by the brand name Viagra, and other kinds of impotency drugs offered under the trademark name Cialis and Levitra, were dished out by the health service in 2023
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This follows dodgy Viagra was found to be Britain's biggest counterfeit drug after more than ₤ 6.2 countless fake blue tablet were seized by UK regulators in 2023.

More supplies of the erectile dysfunction drug were discovered than knock-off variations of pain relievers like morphine.
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Health authorities said online merchants flouting regulations were behind the fake supplies with most being imported from nations like India without a proper licence.
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Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were in 2015.

Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand Cialis worth ₤ 1.2 million were also taken.

While all medications carry prospective adverse effects drugs from unreliable sources might either not work or bring additional active ingredients or impurities like heavy metals or other drugs that might be harmful.